Petit Fox was founded in 2023 on a simple belief: children outgrow their clothes far too quickly to spend a fortune on new ones.
Founded by two entrepreneurial mums, the brand was born out of the real-life experience of managing the wardrobes of children who outgrow their clothes before they’ve even had a chance to wear half of what’s in their wardrobes.
Today, Petit Fox is run by Maria João Proença — mother of one, stepmum to two — responsible for bringing you a carefully curated selection of children’s and maternity wear, offering quality at prices that make sense.
What we are
Petit Fox is an online shop specializing in children’s and maternity clothing, offering second-hand and outlet items.
We stock two types of items:
Preloved — items purchased directly from families, which are assessed and selected before reaching the shop.
New · Outlet — brand-new stock from previous collections or production surpluses, at prices well below retail.
The advantages of Petit Fox
Real Savings
Save up to 90% off retail prices on new and pre-loved kids clothing.
Rigorous Selection
All items listed are subject to a strict evaluation.
Sustainability
Textile reuse contributes to a cleaner planet for our children.